{
  "status": "Illustrative assumptions, not forecasts or actual Shopify fee schedule",
  "support_hourly_cost_usd": 30,
  "fixed_monthly_cost_scenario_usd": 15000,
  "platform_fee_reserve": 0.05,
  "hosting_ai_allocation_per_store": 5,
  "cac_scenario_usd": 300,
  "excludes": [
    "tax",
    "founder profit",
    "one-time onboarding unless separately included",
    "merchant subscription provider fees",
    "email provider charges"
  ],
  "formula": "contribution = price * (1-fee reserve) - hosting/AI - support minutes/60*hourly cost"
}